Top 20 Chat GPT Prompts for Writing Compelling Website Copy
Since it launched, I've spent a lot of time learning about ChatGPT (and lost way too much sleep). It’s an incredible tool for anyone writing website content that needs to connect with their audience.
ChatGPT helps by offering ideas and prompts that make writing clear, engaging, and much more accessible. In this post, I’ll share my top 20 ChatGPT prompts to help you create website copy that connects with your readers and drives conversions.
Writing website copy can feel overwhelming for business owners or marketers. Your website is often the first place potential customers interact with your brand, so making a strong first impression is key. The challenge is knowing where to begin. That’s where ChatGPT comes in—it provides handy prompts and ideas to guide you through writing website copy.
Let’s use my top 20 ChatGPT prompts to get your content going.
NEW FOR AUTUMN 2024: CHATGPT PROMPT PRIMER
Fed up with the same ChatGPT tell-tale signs?
I feel the same. That is why I have spent more time than is healthy over the past few months to create a prompt primer that strips everything back to a simpler, more humanlike tone. Feel free to re-use this ChatGPT prompt primer, which is perfect for AI website content and its completely free.
Just paste this into the Customize ChatGPT section (if you are using ChatGPT Plus) so you don’t need to dig it out every time or straight into the prompt box if you are using the free AI version.
Always follow these rules:
When writing content, use a natural tone of varied heterogeneous sentence and paragraph lengths. I never use em dashes in my writing style. Avoid em dashes and do not use of semicolons.
Before outputting the content, you must review it for the following words and rewrite those sentences with appropriate alternatives (unless these are absolutely necessary for the content): meticulous,
meticulously, navigating, complexities, realm, bespoke, tailored, towards, underpins, everchanging, ever-evolving, in a world, the world of, sphere, not only, seeking more than just, designed to enhance, it’s not merely, is not only, not only, is not just, our suite, it is advisable, daunting, in the heart of, when it comes to, in the realm of, amongst unlock the secrets, unveil the secrets, robust, delve, dive into, in conclusion, digital landscape.
Take extra time to verify facts, ensuring accuracy and relevance. Check and remove all em-dashes before writing your response.
What is Chat GPT?
ChatGPT is an AI language model designed to help with writing by generating human-like responses based on the input it receives. The current iteration, powered by GPT-4-turbo, offers improved speed and performance while maintaining a deep understanding of context, tone, and style. Acting as a virtual writing assistant, it can assist with everything from idea generation to grammar checks and enhancing the flow of your content. Whether you're crafting website copy, blog posts, or social media updates, ChatGPT helps you create high-quality content faster and with less hassle.
Here are our top 20 tips for starting out with Chat GPT
Tell your story:
Everyone loves a good story. Use ChatGPT to help you craft a compelling narrative that tells the story of your business. Talk about your origin, your mission, and your values. Make your story engaging and relatable to your audience.
Example Prompt: "ChatGPT, could you help me craft a narrative about the origins, mission, and values of my eco-friendly clothing business?"
Highlight your unique selling proposition (USP):
What sets your business apart? Use ChatGPT to help you identify your unique selling proposition and communicate it effectively on your website.
Example Prompt: "ChatGPT, can you help me articulate the unique selling proposition for my innovative educational app?"
Define your target audience:
Knowing your target audience is key to crafting effective website copy. Use ChatGPT to help you define your ideal customer and create messaging that resonates with them.
Example Prompt: "ChatGPT, I run a family bakery in Mid Wales. Help me define my ideal customer profile and craft a message that would resonate with them."
Use clear and concise language:
People have short attention spans, especially online. Use ChatGPT to help you write copy that is clear, concise, and easy to read. Avoid jargon and complex language that can confuse your audience.
Example Prompt: "ChatGPT, can you simplify this paragraph about my high-tech security system into language a non-tech savvy person can understand?"
Focus on benefits, not features:
Rather than simply listing the features of your products or services, focus on the benefits they provide to your customers. Use ChatGPT to help you craft copy that highlights the benefits and solves the pain points of your target audience.
Example Prompt: "ChatGPT, can you help me rewrite these feature descriptions of my fitness tracker into benefits for the end user?"
Use social proof:
People are more likely to trust your brand if they see social proof. Use ChatGPT to help you write copy incorporating customer testimonials, case studies, and other forms of social proof.
Example Prompt: "ChatGPT, can you help me craft compelling copy using these customer testimonials for my online coaching service?"
Create a sense of urgency:
Encourage your audience to take action by creating a sense of urgency. Use ChatGPT to help you craft copy that uses time-sensitive language and limited-time offers to drive conversions.
Example Prompt: "ChatGPT, can you help me write a time-sensitive promotional message for my upcoming webinar?"
Make it scannable:
People scan web pages rather than read them in full. Use ChatGPT to help you write copy that is easy to scan by using headings, bullet points, and short paragraphs.
Example Prompt: "ChatGPT, can you reformat this lengthy blog post about my software into an easy-to-scan version with bullet points and headings?"
Optimize for search engines:
Use ChatGPT to help you identify relevant keywords and phrases to optimize your website copy for search engines. This can help improve your search engine rankings and drive more traffic to your site.
Example Prompt: "ChatGPT, can you suggest some keywords and phrases to improve the SEO for this blog post about sustainable living?"
Have a strong call-to-action (CTA):
Your website copy should always end with a strong call-to-action. Use ChatGPT to help you write copy encouraging your audience to take a specific action, such as purchasing or filling out a contact form.
Example Prompt: "ChatGPT, can you help me write a compelling call-to-action for my email newsletter signup page?"
Get additional ChatGTP prompts in your inbox via our FREE membership.
Emphasize your brand's personality:
Your brand's personality should shine through your website copy. Use ChatGPT to help you express your brand's unique voice and style that aligns with your target audience's preferences.
Example Prompt: "ChatGPT, can you help me craft website copy that reflects the youthful and adventurous personality of my outdoor gear brand?"
Keep your message consistent:
Consistency is key in building brand recognition. Use ChatGPT to ensure your messaging stays consistent across your website and all marketing channels.
Example Prompt: "ChatGPT, can you review these various pieces of copy and ensure the messaging is consistent for my organic skincare line?"
Use compelling headlines:
Headlines grab attention and can determine whether the rest of your copy gets read. Use ChatGPT to generate eye-catching headlines that spark interest.
Example Prompt: "ChatGPT, can you generate some catchy headlines for my blog post about the benefits of yoga?"
Leverage storytelling:
Storytelling can make your brand more relatable and memorable. Use ChatGPT to weave engaging narratives into your copy that can captivate your audience.
Example Prompt: "ChatGPT, can you help me tell an engaging story about a customer finding success with my weight loss program?"
Show, don't just tell:
To truly convince your audience, you need to show them how your products or services can make a difference. Use ChatGPT to help you illustrate real-life scenarios or applications.
Example Prompt: "ChatGPT, can you help me illustrate a real-life scenario where my home automation system could make a difference in someone's day?"
Address objections:
Potential customers may have reservations about your products or services. Use ChatGPT to help you address these concerns proactively in your copy.
Example Prompt: "ChatGPT, can you help me write copy that addresses common objections people may have about subscribing to my digital news platform?"
Use power words:
Power words can elicit emotion and spur action. Use ChatGPT to incorporate power words that resonate with your audience.
Example Prompt: "ChatGPT, can you rewrite this product description using power words that will resonate with customers looking for high-quality kitchen appliances?"
Use data and statistics:
Credible data can enhance your copy's persuasiveness. Use ChatGPT to help you integrate relevant data and statistics in an engaging manner.
Example Prompt: "ChatGPT, can you help me integrate these research findings and statistics into an engaging blog post about the effectiveness of my language learning app?"
Align copy with your visual content:
Good copy works hand in hand with visual elements. Use ChatGPT to help you create copy that complements your images, videos, infographics, and more.
Example Prompt: "ChatGPT, can you help me create copy that complements this infographic about the environmental impact of my company's products?"
Update content regularly:
Fresh content can keep your audience engaged and boost SEO. Use ChatGPT to help you generate new ideas for updating your website content regularly.
Example Prompt: "ChatGPT, can you provide some new content ideas for my travel blog that I could use for regular updates?"
Writing compelling website copy is an art. It not only requires clear communication and engaging language but also an understanding of your audience's needs and expectations. Website copy represents your brand's voice, and it's often your audience's first point of contact. It's an opportunity to make an impression, create connections, and convert visitors into loyal customers. However, achieving this can be a daunting task, especially if writing isn't your forte. But fret not! With the help of AI, specifically ChatGPT, the task becomes manageable and even enjoyable.
ChatGPT can help you generate ideas, craft compelling narratives, and create persuasive and concise copy that perfectly encapsulates your brand's essence. Whether you're struggling with creating engaging headlines, defining your target audience, or incorporating effective CTAs, ChatGPT can serve as your co-pilot. It can provide the creative push you need to overcome writer's block or simply fine-tune your existing copy.
Get additional ChatGTP prompts in your inbox via our free membership:
Hello, World!
