Google Search Console is a webmaster tool that allows website owners to monitor and maintain their site's presence in Google search results. Google Analytics, on the other hand, is a web analytics service that tracks and reports website traffic.

SEO stands for "search engine optimization." It is the process of making changes to a website in order to improve its ranking on search engines like Google, Bing, and Yahoo.

SEO for branded search may sound complicated, but when we break it down, it's both straightforward and one of the essential building blocks for getting our SEO strategy up and running.

Recently, I had a client ask if we could use the “Meet the Team” section on the homepage to track which of their staff and their respective services were generating the most interest; from this information, we could craft blog posts and other content to keep site visitors more engaged.

Google has confirmed that Core Web Vitals are becoming an official ranking factor in May 2021.
But, what are Core Web Vitals? How can you view the Core Web Vitals of your own site? How will this affect the SEO of my Squarespace site?

Squarespace has sometimes taken a bit of a hammering from leading agencies, especially when it comes to page load speed (a google ranking factor).

We have spent hours over the past few months, trawling the internet for a digital marketing and SEO tracking dashboard that is affordable for micro-business owners without sacrificing important features.

For those who are relatively new to SEO, the subject matter is enormous and ever-expanding. Therefore, my aim in this article is to provide some of the key SEO tips (updated for 2019) for those who know a little about the subject.