What Does a UX/UI Designer Do in Web Design?
UX/UI designers focus on creating websites, apps, and digital products that are easy and enjoyable for users to interact with.
Their role involves understanding how people interact with digital platforms and ensuring the experience is functional and visually appealing.
UX (User Experience) designers focus on how a product feels, while UI (User Interface) designers focus on how it looks. Both disciplines work closely together to create seamless and engaging digital experiences.
The Role of a UX Designer
A UX designer’s primary goal is to enhance the user's journey through a product. They focus on research, studying user behaviour, and gathering data to design layouts that make navigation intuitive. They also build user personas, wireframes, and prototypes to test ideas before implementation. UX designers look beyond aesthetics to ensure users can easily complete tasks, whether purchasing a product, signing up for a service, or finding information.
The Role of a UI Designer
UI designers focus on the visual aspects of a digital product. They ensure that buttons, icons, typography, and colour schemes are consistent and visually appealing. While the UX designer ensures the functionality is in place, the UI designer brings it to life by focusing on aesthetics and interactivity. They aim to create an interface that is beautiful, functional, and easy to use.
"In most cases, good web design should get out of the way of the content. We don’t want our users to have to concentrate to get around a website."
– Elwyn Davies
The Importance of UX/UI in Squarespace
Understanding UX/UI is essential for Squarespace designers. Squarespace makes building websites with pre-built elements easier, but a firm grasp of user experience helps ensure that those elements are applied effectively. Great web designers need to understand UX because the two are closely linked. Every decision, from the placement of buttons to the structure of a page, affects how a user interacts with the site. A well-designed Squarespace site should look great and guide users effortlessly through the content.
Join the Pixelhaze DIY Community on Skool for support, tutorials, and advice on building websites. It's perfect for those looking to get hands-on with web design. Join here.
Looking for a more personalized approach? Our Pixelhaze Coaching Community offers one-on-one guidance, surgery calls, and tailored support to level up your design skills. Join here.
Takeaway Notes:
UX Designers: Focus on how users interact with a product, studying user behaviour and designing smooth, functional layouts.
UI Designers: Focus on a product's appearance, ensuring consistent and appealing visual elements like buttons and icons.
Collaboration: UX and UI designers work closely to create functional and visually engaging products.
Jargon Buster:
Wireframe: A rough outline or blueprint of a web page or app that shows the layout but not the final design.
User Persona: A fictional character created to represent users who might use a website or app.
Prototype: A working model of a product that allows designers to test and refine their ideas before final development.
User Interface (UI): The visual elements of a website or app that users interact with, such as buttons, icons, and menus.
Wrapping Up
A UX/UI designer plays a crucial role in shaping the success of digital products. Focusing on user behaviour and visual design ensures that websites and apps are intuitive, functional, and visually appealing. UX and UI are two sides of the same coin, working together to create seamless user experiences that keep visitors engaged. For Squarespace designers, these principles are just as important, helping them develop sites that are beautiful and easy to navigate.
We have over 300 ready-made Squarespace section templates available at squareforge.net from which designers can draw inspiration and copy for free.
