PixelHaze Rebrand: Losing Pixels; Gaining Clarity.
PixelHaze: Continuing to demystify
After almost 10 years after PixelHaze’s conception, our brand has seen a dramatic shift from its origins in 2014. From Elwyn’s one man band to the bustling team of creatives. Our aim; to “Demystifying Technology” allowing professional design to be accessible to all without breaking the bank.
Back in 2014, the tech industry was still perceived as complex and distant to the average consumer. PixelHaze recognized this gap and sought to bridge it through innovative accessible web design, not bogging down clients with unnecessary “Technical Jargon”.
While our original logo served it’s purpose, we noticed the irony in our mission statement and our brand. We began to shed our pixels, making our logo less Hazey... Going through several redesigns over the years, in 2023 we felt it was time to take the next step, reflecting on our progress and planning for the future.
As our logo was simplified, we lost pixels, but gained clarity.
In 2019, we introduced a hidden meaning to our logo. This being the ‘?’ inside the P. This not only intertwined with our ethos of translating technical twaddle, but also encapsulated our curiosity and drive for problem solving. We wanted PixelHaze to evolve with us and our clients rather than have a sudden change which distanced ourselves from our community.
We wanted to retain our personality throughout our redesign as apposed to a sudden corporate change which alienated our audience. We champion ourselves on ‘standing up for the little guy’ and we will continue to do so with a fresh coat of paint!
We’ve since rolled out our new design to the other arms of PixelHaze, including PixelHaze Academy & PixelHaze Store.
Throughout our evolution, PixelHaze has consistently sought to innovate and deliver the best to our clients. Our unique approach involves combining hands-on web design workshops with award-winning software, including platforms like Squarespace. This synthesis allows us to deliver tailor-made solutions that perfectly align with our clients needs, providing them with a competitive edge in the digital landscape.
Our hands on workshop approach to web design has continued to sky rocket over since Pixelhaze’s origins. As we have refined our processes, allowing us to turn around websites in quicker turn arounds without sacrificing quality. We felt it right to refine our perception too.
© Pixelhaze Academy Rebrand 2023
In the ever-evolving world of web design, standing out isn't just about creating visually stunning websites. It's about fostering creativity, nurturing learning and sparking curiosity.
That's exactly what we aim accomplish. Our vibrant rebrand extends its playful ethos to Pixelhaze Academy - an exciting educational venture aimed at inspiring the designers of tomorrow.
Pixelhaze has always been synonymous with innovative design, but with the inception of Pixelhaze Academy in 2018, we’ve taken our mission one step further.
From Studio to Academy: Breaking Boundaries Through Playful Learning
Pixelhaze's journey from a cutting-edge design studio to a vibrant educational hub has been a leap driven by a passion for fostering creativity in every corner. Pixelhaze Academy spilled over to the brand's core, bringing a renewed sense of energy and enthusiasm. The once studio-confined brand began to take on a life of its own, embracing an identity that's all about breaking free from constraints.
The Pixelhaze studio, which was already known for its playful ambiance adorned with nerdy Star Wars references and posters, seamlessly integrated the same spirit into its rebrand. This vibrant energy now exudes from every pixel of our design, capturing the essence of the playful yet professional approach they embody.
Becoming the "Lego of the Web Design Industry"
Pixelhaze now proudly positions itself as "The Lego of the web design industry." Much like the iconic toy, Pixelhaze's new identity is all about connecting, building, and exploring endless possibilities with a “Child like” simplicity.
Just as Lego bricks empower individuals to build anything their imagination conjures, Pixelhaze enables individuals to craft digital landscapes that transcend convention.
Our rebrand taps into this very sentiment, inviting designers of all ages to join the creative journey. Whether you're an aspiring web designer taking your first steps or a seasoned pro looking to reignite your passion, Pixelhaze's playful approach is an open invitation to experiment, explore, and elevate your craft.
Web Design Workshops: Where Play Meets Professionalism
Pixelhaze's web design workshops epitomise the perfect blend of light-hearted conversation and focused refined productivity. Much like the playful banter that enlivens their studio space, these workshops make learning design a fun experience.
Participants delve into the nitty-gritty of web design, guided by experts who know how to balance professionalism whilst not being too important to pop the kettle and make a cuppa.
The workshops mirror the Pixelhaze ethos - serious about creating outstanding design, but never taking themselves too seriously. This approach cultivates a mindset that embraces creativity and out-of-the-box thinking.
A Playful Tomorrow: The Pixelhaze Rebrand
Pixelhaze's rebrand isn't just about visuals; it's about an attitude, a culture, and a commitment to a brighter, more creative future. As Pixelhaze Academy continues to inspire the designers of tomorrow, our rebrand stands as a testament to the transformative power of merging play with learning.
Clearing the haze, one pixel at a time.
