6 Tips To Improve Your Squarespace Email Campaigns
In this digital age, email marketing remains one of the most effective ways for brands to reach their target audiences.
In this tutorial, I will demonstrate how you can squeeze social media links into your Squarespace email campaign templates. Surprisingly there is not a Squarespace feature for social media links (or at least I haven't found one). If you know of a better method, leave a comment in the message area below.
Squarespace email campaigns are an easy and affordable way for any business with an online presence to start a newsletter and drive site traffic. With the right tools, a high-quality website, and excellent content, you can set up your own email marketing campaign on Squarespace in no time.
However, if you’re new to the world of e-marketing, creating an effective and engaging email campaign may seem like an uphill battle. Read on to discover six tips from experienced Squarespace marketers so that you can get the most out of your next marketing strategy.
Be transparent about your email marketing strategy
The first thing you want to do when creating a Squarespace email marketing campaign is to be transparent about your strategy. When your subscribers sign up to your mailing list, they are giving you permission to send them certain marketing materials. They’re expecting to receive special discounts, exclusive offers, and helpful information that will help them with their needs. If you’re not transparent about your strategy, then you’re not fulfilling that part of your end of the bargain. At the same time, don’t be afraid to ask for feedback. You should always be interested in what your customers have to say about your products and services. That way, you know what you’re doing right and what you need to improve on. This can be especially helpful when it comes to your email marketing campaigns. If you’re not receiving enough feedback, then you need to ask yourself why.
Use Squarespace templates to guide the design process
One of the biggest challenges of email marketing is visualizing the end product. If you’re creating an email template from scratch, then you have to consider all the different aspects that go into an email campaign including the layout, images, and content. If you’re not skilled in the art of design, then this can be an incredibly daunting task. However, Squarespace can help you with all of this. You can select from a variety of email templates to get you started. Use these templates as a guide for your layout and design. From there, you can add your own text, images, and links to create a unique email template for your campaign. If you don’t see the perfect template for your needs, then you can also create a custom template. Squarespace has created a visual editor specifically for email templates. This tool makes the process of design easier and more intuitive. All you have to do is drag and drop different elements onto your template to create a visually appealing and functional email template.
Ensure your content is well-written and informative
When it comes to email marketing, the old adage “content is king” couldn’t be more accurate. Your subscribers are going to be bored if you’re sending them emails that are basically promotional material. What they want to see is helpful, relevant, and interesting content. You can use Squarespace email templates to create visually appealing emails, but you also have to make sure the content is well-written. If you have multiple staff members who are sending out emails, then they may want to write their own content. In this case, it’s important that everyone follows a few writing tips to make their emails stand out. First, your emails should be short and to the point. People don’t have time to read long-winded emails. Next, avoid using any marketing buzzwords or confusing language. Your content should be relevant to the reader and easy to understand. And lastly, make sure to proofread your emails before you send them out. Even small grammar or spelling errors can put readers off and make them unsubscribe from your emails.
Don’t forget the importance of video content
If you have a YouTube channel, then you can easily use your video content to create engaging email campaigns. You can create emails that discuss your latest video uploads or create a roundup of your favorite videos. You can also create email templates that include a direct link to your videos. If you don’t have a YouTube channel, don’t worry. You can also create engaging email campaigns using images and videos. You can use an image hosting service like Squarespace or Flickr to upload images to your email templates. You can then add links to your website or social media accounts on each image to direct subscribers to your other online assets.
Summing up
Email marketing is a great way to engage with your customers while also driving traffic to your website. With the right tools and strategies, you can easily create effective email campaigns on Squarespace. Be transparent about your email marketing strategy, use Squarespace templates to guide the design process, ensure your content is well-written and informative, don’t forget the importance of video content, and you can set up successful Squarespace email campaigns.
